THE MAKING OF ARDORE LONDON
British luxury womenswear made to become your forever pieces, empowering you with every elevated outfit.
A LETTER FROM OUR FOUNDER
Ardore really is a manifestation of my dream and I cannot wait for you to experience a piece of this when you feel and wear the designs. I want you to feel part of our community - a group of girlies wanting to feel and do their best.
I remember sketching outfits and designing fashion stores after school, which was quite the contrast to the corporate career I fell into. Planning my outfit quickly became the most fun part of my day and I truly realised how different a great outfit can make you feel! There is such power in fashion.
Corporate and creativity are two areas that do not gel, so I turned to social media as my outlet to share outfits and my love for fashion. I got bored of keeping up with ever-changing trends, tired of compromising on comfort and decided it was time to offer the pieces that I have been longing for.
There is such beauty in childhood dreams and I realised I could really bring mine to life and so Ardore was born.
I personally work on every step of the design process, considering the female body and ways I can create pieces to flatter and make you feel your most confident self.
My goal is to make sure you are always beautifully dressed, can turn the office into your personal runway and be equipped to handle any situation knowing your outfit is undeniably great.
I hope Ardore will become your power suit and bring zest into your day.
With so much love,
Hazel x
THE ZEST BEHIND OUR NAME
Ardore London's name reflects not only the brand's British roots but also a touch of la dolce vita (the good life) thanks to our founder's Italian heritage.
But what exactly is "ardore"? - It's a beautiful Italian word meaning zest, passion, love and a great enthusiasm for life. It evokes a sense of warmth, energy, and a deep appreciation for all things beautiful, which is exactly how we want you to feel about our brand and when wearing our pieces.
The inspiration for the name struck our founder while daydreaming over a picture of Italian lemons bathed in sunshine. Bursting with colour and life, the lemons really embodied the "zest" we all want to bring to each and every day. And so, Ardore London was born – a brand that celebrates timeless style with a touch of Italian passion, designed to empower you to embrace every day with zest (and to be the best dressed of course!).