At Ardore London, we believe that fashion should be more than just a fleeting trend. We are committed to making a positive impact in the fashion space with the following values:
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Ethical Production: We take pride in the fact that our garments are crafted with the utmost care by skilled artisans. We ensure they are paid fair wages and work in safe, healthy working conditions, because we believe true luxury extends beyond the finished product. This includes an A-rated BSCI standard for areas such as Workers Involvement and Protection, No Discrimination, Occupational Health and Safety, No Child Labour, Ethical Business Behaviour and more.
Our commitment to ethical production means that when you wear our pieces, you're supporting a system of fairness. - Low Impact: We meticulously review and carefully place small stock orders to ensure we avoid over production, which is a significant problem in the fashion industry. This approach allows us to produce beautiful garments without contributing to the cycle of waste.
- Timeless & Adaptable Design: Trends come and go, but true style lasts. Our pieces are thoughtfully designed to transcend seasons and stand the test of time. We encourage you to invest in quality over quantity; and invest into pieces with the intention of re-wearing and re-styling as many ways as possible to break the cycle of overconsumption.
- Durable Fabrics: We are committed to creating pieces that last. We carefully select only the finest premium fabrics for our garments, distinguished by their superior weight, refined texture, and elevated appearance. Unlike mass-produced alternatives, our materials are crafted to deliver lasting quality—offering a richer feel, exceptional durability, and a luxurious structure and drape that set them apart. Our fabric has been chosen for its ability to maintain its shape, resist wear, and offer a polished finish, ensuring longevity without compromising on ease of maintenance. Machine washable and resistant to heavy creasing, it allows us to balance accessibility with uncompromising quality. By prioritising these elements, we provide you with timeless fashion that lasts while maintaining a competitive price point, allowing you to build a wardrobe of cherished staples.
- Empowering Confidence: Wearing Ardore London is more than fashion—it’s an embodiment of self-assurance and individuality. Every design is crafted with intention, ensuring that confidence is at the core of our creation process. We carefully refine silhouettes to offer generous room in areas such as the hips, thighs, and bust, celebrating the beauty of diverse body shapes. Our pieces aren’t just garments; they are an invitation to express yourself freely, to feel unapologetically radiant, and to embrace the power of dressing with purpose.
- Community: We’re building a community of like-minded individuals who share our vision. Together, we celebrate positive choices, encourage each other to rethink fashion norms, and redefine what it means to buy a new outfit.